Black Label is Jim Beam's longer aged bourbon. It debuted in the 1970s, and in 1978 it was introduced as "double aged", carrying an eight year age statement against four years for the White Label. The Beam family has been making whiskey in Kentucky for generations, and Suntory bought Beam Inc. in 2014.
The idea behind Black is consistency at older ages. Barrels are drawn from different floors of the warehouse, a practice introduced by master distiller Booker Noe. By 2014 the liquid in the bottle averaged about six and a half years, and in 2015 the label was renamed Extra Aged with no stated age. This litre bottle is bottled at 40 per cent.
In the glass it is full-bodied, with caramel, vanilla, charred oak and baking spice, and a rich gold colour. Neat or over a large cube lets the oak show. For a mixed drink, build an Old Fashioned with a sugar cube, a few dashes of bitters and a twist of orange peel, or lengthen it in a tall glass with soda.