Kraken looks like nothing else on the rum shelf. The bottle is styled after a Victorian rum bottle with two loop handles, and the label carries a giant squid with its scientific name, Architeuthis dux. The brand came out in 2010 and is owned by Proximo Spirits of Jersey City in the United States.
The story on the label, of a sea monster that attacks ships carrying barrels of Caribbean rum, is marketing, but the liquid is a real spiced rum. It is a Caribbean rum made from molasses, blended with spices that include cinnamon, ginger and clove. The colour is close to black, with brown showing when held up to the light.
In the glass the vanilla comes first, then ginger and peppercorn, with a lingering spicy finish. It is a sweet, dark rum that is meant to be mixed.
Cola is the plain answer, with a squeeze of lime. For something with more bite, top it with ginger beer over plenty of ice, which pushes the ginger and pepper forward.